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KFC - Killer Discounts
Agency
MRM//McCann
Published
February 2020
Awards
Global Grand Effie Award in Brand Experience, one of only 12 Global Grand Effies awarded across the entire industry.
Webby Award Honoree - Online Guerrilla & Innovation Gold Effie - Engaged Communities.
Gold Effie - Brand Experience.
ADC*Romania - Best Digital Campaign Internetics - Best use of technology
Internetics - Gold - Digital Brand Experience
Internetics - Gold - Retail
Description
To make KFC’s discount each teenager’s target, we hijacked Fortnite by making the best Fortnite gamers changing their user names into discount percentages (from 60% to 100%) according to their skills. The better they ranked, the bigger the discount. Then we challenged their followers to hunt them in a premiere six perspectives stream in Romania.
